Near the end of my time at Monigle, I created brand guidelines for Poppulo, a creative communications platform, marking the first time I owned and art directed an entire brand guidelines deck as a Junior Designer. This project represented a key milestone in my growth, requiring a high level of independence and strategic thinking. I translated the brand’s core principles into a cohesive, flexible system—defining typography, color, layout, and usage standards across digital and print deliverables.

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